The brilliant UK trio Disciples are back again with a colorful music video for their new single No Ties that takes place solely in a photo booth. Disciples prove they deserve the multi-platinum status once again with this cleverly designed party atmosphere within a small booth.
“After a crazy night out in Shoreditch with just the three of us… we noticed that people’s real characters come out when they go inside a photo booth,” Disciples said. “It was time to bring all that energy/wildness into four frames on the big screen. ‘No Ties’ is the perfect party tune to bring out that vibe in people, so it just felt like the right concept for this track!”
In the beautifully designed video, Disciples disorient their viewers by implementing a vertical video frame unlike the traditional horizontal frame. By doing so, they achieve a visual that resembles animated photo booth print-outs. Although the whole video is taped inside a booth, the creative trio managed to create a party atmosphere by utilizing colorful lights, a DJ stand and party items like cups that occasionally appear in the frame. The striking visuals combined with the high energy of the team conveys a party mood that appeals to an outgoing party-lover audience.
Soon after the release, No Ties earned the praise of Radio 1, Danny Howard in Friday’s Fire, Annie Mac as the Hottest Record in the world and Pete Tong with an exclusive live mix on the release day.
Disciples amassed over 2 billion streams with their hit songs How Deep Is Your Love and On My Mind, which earned them a platinum status. On My Mind was also the most played song in 2017 on BBC Radio 1. The song stayed on the iTunes Singles Chart Top 10 for ten weeks and BBC Radio 1 A-List for six weeks.
The trio is getting ready for an eventful summer as they will be performing in Hideout, Tomorrowland and S4 in the upcoming months. Good news for Ibiza-goers who missed Disciples on their last visit because they will put on several shows at the most iconic nightclubs in the White Isle, including Pacha, Ushuaia and the Ibizia Rocks Hotel. They will also be playing with their good ol’ partner Calvin Harris.
Check the amazing music video for No Ties from below: