French Canadian Producer, CRi Releases New Single and Video, “Never Really Get There”

French Canadian producer showcased his abilities in the dance music world with his new single, “Never Really Get There” featuring Jesse Mac Cormack. The track proves to have potential to be a prominent dance track of the summer. 

“Never Really Get There” draws on the alternative electronic dance sounds of CRi and the catchy melodic vocals of Jesse to create a hypnotic track that is impossible to not have on repeat. The melodic lyrics capture the idea of how sometimes expectations you set will never be met, providing an almost familiar yet nostalgic feeling throughout the song. 

Speaking of familiar, the song is accompanied with a music video that is quite relatable to all of us. The “Never Really Get There” music video produced by CRi’s sister, Alexa-Jeanne Dubé, portrays a series of people spending time inside their homes. The video was inspired by the lockdown we have all been subject to this past summer and how people are getting through it. CRi explained how the song related to the video, “It’s symbolic for the song, because “Never Really Get There” is about being stuck outside yourself and not being able to get back in.” 

CRi has been working extremely hard on his music and it shows to be paying off. His early singles “Rush” and “Don’t” have proven him to be a notable artist in the dance music world along with his nomination for Electronic Release of The Year at the 2018 Juno Awards.

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